| 000 | 01293cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 192363 | ||
| 003 | OCoLC | ||
| 005 | 20210921174415.0 | ||
| 008 | 010618r20012000enkaf b 001 0 eng | ||
| 020 | _a0750654325 | ||
| 020 |
_a9780750654326: _c£22.50 |
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| 040 |
_aUKM _cUKM _dOCLCQ _dC#P |
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| 082 | 0 | 4 |
_a659.193384791 _bMOR |
| 100 | 1 |
_aMorgan, Nigel. _929857 |
|
| 245 | 1 | 0 | _aAdvertising in tourism and leisure / |
| 250 | _aPbk. ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c2001. |
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| 300 |
_axii, 346 p., [12] p. of plates : _bill. (some col.) ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aOriginally published: 2000. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text provides a discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a critical appraisal of the potential of advertising. | |
| 650 | 0 |
_aAdvertising _xTourism. _927235 |
|
| 700 | 1 |
_aPritchard, Annette. _929858 |
|
| 902 | _a151118 | ||
| 907 |
_a.b10364651 _bsmmai _c- |
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| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 16 OTHER HOLDINGS | ||
| 998 |
_b2 _c020430 _dm _ea _g0 |
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| 999 |
_c35143 _d35143 |
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