| 000 | 01249cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 438275 | ||
| 003 | OCoLC | ||
| 005 | 20210921174633.0 | ||
| 008 | 010529s2001 enka 001 0 eng | ||
| 020 | _a027364677X | ||
| 020 |
_a9780273646778: _c£24.99 |
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| 040 |
_aUKM _cUKM _dOCLCQ |
||
| 082 | 0 | 4 |
_a658.8 _bADC |
| 100 | 1 |
_aAdcock, Dennis. _929525 |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples and practice / |
| 250 | _a4th ed | ||
| 260 |
_aHarlow : _bFinancial Times/Prentice Hall, _c2001. |
||
| 300 |
_axiii, 534 p. : _bill. (some col.), plates ; _c25 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aNow revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. | |
| 650 | 0 |
_aMarketing _xManagement. _94284 |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aHalborg, Al. _930416 |
|
| 700 | 1 |
_aRoss, Caroline. _930297 |
|
| 710 | 2 | _aFinancial Times Ltd. | |
| 902 | _a130417 | ||
| 907 |
_a.b10399161 _bsmmai _c- |
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| 942 | _n0 | ||
| 998 |
_b1 _c030513 _dm _ea _g0 |
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| 999 |
_c38307 _d38307 |
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