000			01484cam a2200397 a 4500
001			788275
003			OCoLC
005			20210921174720.0
008			971015r19971995mauaf b 001 0 eng c
020			_a0316365467
020			_a9780316365468: _c£9.99
040			_aLPU _cLPU _dSMI _dKWW
042			_apcc
043			_an-us---
082	0	0	_a658.823 _bHIN
100	1		_aHine, Thomas, _d1947-
245	1	4	_aThe total package : _bthe secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers /
260			_aBoston : _bBack Bay Books, _c1997.
300			_axi, 289 p., 24 p. of plates : _bill. (some col.) ; _c21 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (p. 269-277) and index.
520	8		_aToday's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
650		0	_aPackaging _zUnited States _xPsychological aspects.
650		0	_aPackaging.
650		0	_aAdvertising _xSocial aspects _zUnited States.
650		0	_aCommercial art.
650	0	0	_aMarketing _zUnited States _934683
650		0	_aAdvertising _xPsychological aspects.
902			_a120724
907			_a.b10422237 _bsmmai _c-
942			_n0
948			_hNO HOLDINGS IN LQI - 61 OTHER HOLDINGS
998			_b0 _c040726 _dm _ea _g4
999			_c40351 _d40351