| 000 | 01270nam a22003378a 4500 | ||
|---|---|---|---|
| 001 | 573995 | ||
| 003 | OCoLC | ||
| 005 | 20210921174835.0 | ||
| 008 | 050106r20052003enk f 000 0 eng | ||
| 020 | _a0749443995 (pbk.) | ||
| 020 |
_a9780749443993: _c£14.99 |
||
| 040 |
_aUKM _cUKM _dBAKER |
||
| 082 | 0 |
_a658.827 _bIND |
|
| 245 | 0 | 0 |
_aBeyond branding : _bhow the new values of transparency and integrity are changing the world of brands / |
| 260 |
_aLondon : _bKogan Page, _c2005. |
||
| 300 |
_a254 p. ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 | 8 | _aIn response to the growing 'anti-globalization' movement and the popular perception that brands are manipulative and demeaning, this text argues that branding is neither inherently good nor evil and aims to show that branding can in fact benefit employees, customers and investors. | |
| 650 | 0 |
_aBrand name products. _91032 |
|
| 650 | 0 |
_aBusiness names. _932965 |
|
| 650 | 0 |
_aIntegrity. _933456 |
|
| 650 | 0 |
_aBusiness ethics. _91118 |
|
| 700 | 1 |
_aInd, Nicholas. _939863 |
|
| 902 | _a170523 | ||
| 907 |
_a.b10455784 _bmulti _c- |
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| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 4 OTHER HOLDINGS | ||
| 998 |
_b0 _c050823 _dm _ea _g0 |
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| 999 |
_c43281 _d43281 |
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