000 | 01032cam a2200361 a 4500 | ||
---|---|---|---|
001 | 144538 | ||
003 | OCoLC | ||
005 | 20210921174906.0 | ||
008 | 010412s2002 txua b 001 0 eng | ||
020 | _a0030321034 | ||
020 | _a9780030321030 | ||
040 |
_aDLC _cDLC |
||
042 | _apcc | ||
082 | 0 | 0 |
_a658.8 _bFER |
100 | 1 |
_aFerrell, O. C. _915182 |
|
245 | 1 | 0 | _aMarketing strategy / |
250 | _a2nd ed. | ||
260 |
_aFort Worth : _bHarcourt College Publishers, _c2002. |
||
300 |
_axxvi, 469 p. : _bill. ; _c26 cm. |
||
336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. _94284 |
|
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
700 | 1 |
_aHartline, Michael D. _940671 |
|
700 | 1 |
_aLucas, George. _940672 |
|
902 | _a160729 | ||
907 |
_a.b10470086 _bsmmai _c- |
||
942 | _n0 | ||
948 | _hNO HOLDINGS IN LQI - 41 OTHER HOLDINGS | ||
998 |
_b0 _c060324 _dm _ea _g0 |
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999 |
_c44408 _d44408 |