| 000 | 01226nam a22003498a 4500 | ||
|---|---|---|---|
| 001 | 238762 | ||
| 003 | OCoLC | ||
| 005 | 20210921175357.0 | ||
| 008 | 060630s2006 enk 000 0 eng | ||
| 020 | _a0470028629 (pbk.) | ||
| 020 |
_a9780470028629: _c£32.99 |
||
| 020 | _a9780470028629 (pbk.) | ||
| 035 | _a(OCoLC)71238762 | ||
| 040 |
_aUKM _cUKM _dYDXCP |
||
| 082 | 0 | 4 |
_a658.8 _bGRO |
| 100 | 1 |
_aGrönroos, Christian, _d1947- _943869 |
|
| 245 | 1 | 0 |
_aService management and marketing : _bcustomer management in service competition / |
| 250 | _a3rd ed. | ||
| 260 |
_aChichester : _bJohn Wiley, _c2006. |
||
| 300 |
_ax, 483 p. ; _c26 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 520 | 8 | _aIn examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service. | |
| 650 | 0 |
_aService industries _xMarketing. _97640 |
|
| 650 | 0 |
_aCustomer services. _91840 |
|
| 902 | _a151102 | ||
| 907 |
_a.b10518630 _bmulti _c- |
||
| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 3 OTHER HOLDINGS | ||
| 998 |
_b0 _c071205 _dm _ea _g0 |
||
| 999 |
_c48720 _d48720 |
||