| 000 | 02430cam a2200409 a 4500 | ||
|---|---|---|---|
| 001 | 820886 | ||
| 003 | OCoLC | ||
| 005 | 20210921175413.0 | ||
| 008 | 061120s2007 njua 000 0 eng | ||
| 020 | _a0132390752 (hardback : alk. paper) | ||
| 020 |
_a9780132390750: _c£17.99 |
||
| 020 | _a9780132390750 (hardback : alk. paper) | ||
| 035 | _a(OCoLC)76820886 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dUKM _dC#P _dYDXCP _dVP@ |
||
| 082 | 0 | 0 |
_a658.8 _bLOD |
| 100 | 1 |
_aLodish, Leonard M. _944206 |
|
| 245 | 1 | 0 |
_aMarketing that works : _bhow entrepreneurial marketing can add sustainable value to any sized company / |
| 260 |
_aUpper Saddle River, N.J. : _bWharton School Pub., _cc2007. |
||
| 300 |
_axv, 318 p. : _bill. ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMarketing driven strategy to make extraordinary money -- Generating, screening, and developing ideas -- Entrepreneurial pricing : an often misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works : vaguely right or precisely wrong? -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing-enabled sales -- Entrepreneurial promotion and viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation : the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies. | |
| 520 | 8 | _aCompanies continually look for new methods to develop and improve their marketing techniques. This is the book to develop your most entrepreneurial marketing strategy and make money through a variety of marketing techniques, concepts, and methods. | |
| 650 | 0 |
_aNew business enterprises _xManagement. |
|
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aBusiness enterprises _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement. _94284 |
|
| 650 | 0 |
_aEntrepreneurship. _92504 |
|
| 700 | 1 |
_aMorgan, Howard Lee, _d1945- _944207 |
|
| 700 | 1 |
_aArchambeau, Shellye. _944208 |
|
| 902 | _a170519 | ||
| 907 |
_a.b10522955 _bmulti _c- |
||
| 942 | _n0 | ||
| 998 |
_b0 _c080206 _dm _ea _g0 |
||
| 999 |
_c49090 _d49090 |
||