| 000 | 01398nam a2200373Ia 4500 | ||
|---|---|---|---|
| 001 | 787605 | ||
| 003 | OCoLC | ||
| 005 | 20210921175413.0 | ||
| 008 | 060106s2004 ne a 001 0 eng | ||
| 020 | _a0750657707 (pbk.) | ||
| 020 |
_a9780750657709: _c£19.99 |
||
| 020 | _a9780750657709 (pbk.) | ||
| 035 | _a(OCoLC)62787605 | ||
| 040 |
_aTKR _cTKR _dNLGGC _dYDXCP _dUW1 |
||
| 082 | 0 | 4 |
_a658.802 _bWAR |
| 100 | 1 |
_aWard, Keith, _d1949- _944211 |
|
| 245 | 1 | 0 |
_aMarketing finance : _bturning marketing strategies into shareholder value / |
| 260 |
_aAmsterdam ; _aLondon : _bElsevier Butterworth-Heinemann, _c2004. |
||
| 300 |
_axii, 349 p. : _bill. ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 520 | 8 | _aDesigned to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function within the marketing process. | |
| 650 | 0 |
_aMarketing _xManagement. _94284 |
|
| 650 | 0 |
_aMarketing _xCosts. _935558 |
|
| 650 | 0 |
_aMarketing _xFinance. |
|
| 650 | 0 |
_aMarketing _xCost effectiveness. |
|
| 902 | _a160729 | ||
| 907 |
_a.b10522979 _bmulti _c- |
||
| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 15 OTHER HOLDINGS | ||
| 998 |
_b0 _c080218 _dm _ea _g0 |
||
| 999 |
_c49092 _d49092 |
||