| 000 | 01278nam a2200337Ma 4500 | ||
|---|---|---|---|
| 001 | 7893216 | ||
| 003 | OCoLC | ||
| 005 | 20210921175522.0 | ||
| 008 | 061221s2007 nju 001 0 eng d | ||
| 020 | _a9780470113455 (cloth : alk. paper) | ||
| 020 |
_a9780470113455: _c£15.99 |
||
| 020 | _a0470113456 (cloth : alk. paper) | ||
| 035 | _a(OCoLC)237893216 | ||
| 040 |
_aLVB _bfre _cLVB |
||
| 082 | 0 | 0 |
_a658.872 _bSCO |
| 100 | 1 | _aScott, David Meerman. | |
| 245 | 1 | 4 |
_aThe new rules of marketing and PR : _bhow to use news releases, blogs, podcasting, viral marketing, & online media to reach your buyers directly / |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _c2007. |
||
| 300 |
_axxvii, 275 p. ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliography | ||
| 520 | 8 | _aScott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. | |
| 650 | 0 |
_aInternet marketing. _98328 |
|
| 650 | 0 |
_aPublic relations. _95707 |
|
| 902 | _a120629 | ||
| 907 |
_a.b10543338 _bsmmai _c- |
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| 942 | _n0 | ||
| 998 |
_b0 _c090128 _dm _ea _g4 |
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| 999 |
_c50923 _d50923 |
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