| 000 | 02309cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 3485274 | ||
| 003 | OCoLC | ||
| 005 | 20210921175522.0 | ||
| 008 | 070419s2007 njua b 001 0 eng | ||
| 020 | _a9780470137321 (cloth) | ||
| 020 |
_a9780470137321: _c£19.99 |
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| 020 | _a0470137320 (cloth) | ||
| 035 |
_a(OCoLC)123485274 _z(OCoLC)148296401 |
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| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dBWX _dIXA _dUKM _dOCLCG |
||
| 082 | 0 | 0 |
_a658.8343 _bJAF |
| 100 | 1 |
_aJaffe, Joseph, _d1970- |
|
| 245 | 1 | 0 |
_aJoin the conversation : _bhow to engage marketing-weary consumers with the power of community, dialogue, and partnership / |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2007. |
||
| 300 |
_axix, 300 p. : _bill. ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aTalking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test. | |
| 520 | 8 | _aWith the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. | |
| 650 | 0 |
_aCustomer relations. _91839 |
|
| 650 | 0 |
_aBusiness communication. _97599 |
|
| 650 | 0 |
_aRelationship marketing. _98398 |
|
| 650 | 0 |
_aMarketing. _94282 |
|
| 902 | _a120629 | ||
| 907 |
_a.b1054334x _bsmmai _c- |
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| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 136 OTHER HOLDINGS | ||
| 998 |
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| 999 |
_c50924 _d50924 |
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