| 000 | 01358nam a2200361Mi 4500 | ||
|---|---|---|---|
| 001 | 4431520 | ||
| 003 | OCoLC | ||
| 005 | 20210921175522.0 | ||
| 008 | 080325s2008 xxk 000 0 eng d | ||
| 020 | _a0470986530 | ||
| 020 |
_a9780470986530: _c£29.99 |
||
| 020 | _a9780470986530 | ||
| 035 | _a(OCoLC)254431520 | ||
| 040 |
_aGyGoGBV _erakwb _bger _cGBVCP |
||
| 082 | 0 | 0 |
_a658.802 _bSMI |
| 100 | 1 |
_aSmith, Brian David, _cDr. |
|
| 245 | 1 | 0 |
_aCreating market insight : _bhow firms create value from market understanding / |
| 260 |
_aChichester : _bWiley, _c2008. |
||
| 300 |
_aIix 318 p. ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 520 | 8 | _aMarket insight is, quite literally, the knowledge about the market that meets the criteria of an organisational strength. The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insight is, why it matters and how to create it. | |
| 650 | 0 |
_aMarketing _xManagement. _94284 |
|
| 650 | 0 |
_aMarketing _xPlanning. _933447 |
|
| 650 | 0 |
_aOrganizational effectiveness. _94965 |
|
| 650 | 0 | _aProblem solving. | |
| 700 | 1 |
_aRaspin, Paul G., _cDr. |
|
| 902 | _a120629 | ||
| 907 |
_a.b10543405 _bsmmai _c- |
||
| 942 | _n0 | ||
| 998 |
_b0 _c090120 _dm _ea _g0 |
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| 999 |
_c50930 _d50930 |
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