000			03280cam a22004214a 4500
001			8497889
003			OCoLC
005			20210921175539.0
008			080620s2008 enkab b 001 0 eng
020			_a9780199237135 (pbk. : alk. paper)
020			_a9780199237135: _c£34.95
020			_a0199237131 (pbk. : alk. paper)
035			_a(OCoLC)228497889
040			_aDNLM/DLC _cDLC _dNLM _dUKM _dYDXCP _dBTCTA _dBAKER _dBWKUK _dBWX _dCDX _dIXA
042			_apcc
082	0	0	_a362.10688 _bEVA
245	0	0	_aPublic health branding : _bapplying marketing for social change /
260			_aOxford ; _aNew York : _bOxford University Press, _c2008.
300			_axvi, 304 p. : _bill., maps ; _c25 cm.
336			_atext _2rdacontent
336			_acartographic image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPublic health branding : recognition, promise, and delivery of healthy lifestyles / W. Douglas Evans and Gerard Hastings -- What is a public health brand? / Jonathan Blitstein, W. Douglas Evans, and David L. Driscoll -- Evaluation of public health brands : design, measurement, and analysis / W. Douglas Evans, Jonathan Blitstein, and James C. Hersey -- Building brands with competitive analysis / Ross Gordon ... [et al.] -- Help : a European public health brand in the making? / Gerard Hastings ... [et al.] -- Branding play for children : VERB, it's what you do / Marian Huhman, Simani M. Price, and Lance D. Potter -- Case studies of youth tobacco prevention campaigns from the USA : truth and half-truths / Matthew C. Farrelly and Kevin C. Davis -- High brand recognition in the context of an unsuccessful communication campaign : the National Youth Anti-Drug Media Campaign / Lela Jacobsohn and Robert C. Hornik --
505	0		_aBranding through cultural grounding : the keepin' it REAL curriculum / Michael L. Hecht and Jeong Kyu Lee -- Public health branding down under / Robert Donovan and Tom Carroll -- Public health brands in the developing world / W. Douglas Evans and Muhiuddin Haider -- Branding of international public health organizations : applying commercial marketing to global public health / Muhiuddin Haider and Michelle Lee -- The intersection between tailored health communication and branding for health promotion / Megan A. Lewis and Lauren McCormack -- Challenges and limitations of applying branding in social marketing / Lauren McCormack, Megan A. Lewis, and David Driscoll -- Future directions for public health branding / W. Douglas Evans and Gerard Hastings.
520	8		_aIn recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
650		0	_aPublic health _xMarketing.
650		0	_aHealth promotion.
650		0	_aBranding (Marketing)
700	1		_aEvans, W. Douglas.
700	1		_aHastings, Gerard.
902			_a130704
907			_a.b10548397 _bsmmai _c-
942			_n0
948			_hNO HOLDINGS IN LQI - 95 OTHER HOLDINGS
998			_b0 _c090327 _dm _ea _g0
999			_c51381 _d51381