| 000 | 01273cam a2200361Ma 4500 | ||
|---|---|---|---|
| 001 | 4465518 | ||
| 003 | OCoLC | ||
| 005 | 20210921175540.0 | ||
| 008 | 000414s2000 nyu b 000 0 eng d | ||
| 020 | _a0471720348 | ||
| 020 |
_a9780471720348: _c£24.95 |
||
| 020 | _a9780471720348 | ||
| 035 | _a(OCoLC)264465518 | ||
| 040 |
_aIEUOL _cIEUOL |
||
| 082 | 0 |
_a658.8 _bGRO |
|
| 100 | 1 |
_aGrönroos, Christian, _d1947- _943869 |
|
| 245 | 1 | 0 |
_aService management and marketing : _ba customer relationship management approach / |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bWiley, _c2000. |
||
| 300 |
_ax,386p, : _bill. ; _c25 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aIn examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service. | |
| 650 | 0 |
_aService industries _xMarketing. _97640 |
|
| 650 | 0 |
_aCustomer services. _91840 |
|
| 902 | _a141021 | ||
| 907 |
_a.b10548592 _bsmmai _c- |
||
| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 1 OTHER HOLDINGS | ||
| 998 |
_b0 _c090313 _dm _ea _g0 |
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| 999 |
_c51400 _d51400 |
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