| 000 | 01545cam a2200421 a 4500 | ||
|---|---|---|---|
| 001 | 4584643 | ||
| 003 | OCoLC | ||
| 005 | 20210921175636.0 | ||
| 008 | 091211s2010 enka b 001 0 eng | ||
| 020 | _a9781412931212 (hbk.) | ||
| 020 |
_a9781412931212: _c£75.00 |
||
| 020 | _a1412931215 (hbk.) | ||
| 020 | _a1412931223 (pbk.) | ||
| 020 | _a9781412931229 (pbk.) | ||
| 035 | _a(OCoLC)464584643 | ||
| 040 |
_aUKM _cUKM _dBTCTA _dYDXCP _dBWKUK _dBWK |
||
| 082 | 0 | 4 |
_a658.812 _bBAR |
| 100 | 1 |
_aBaron, Steve. _938613 |
|
| 245 | 1 | 0 |
_aRelationship marketing : _ba consumer experience approach / |
| 260 |
_aLondon ; _aThousand Oaks, Calif. : _bSAGE, _c2010. |
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| 300 |
_aviii, 202 p. : _bill., plates ; _c25 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
||
| 490 | 0 | _aAdvanced marketing series. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThe relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context. | |
| 650 | 0 |
_aRelationship marketing. _98398 |
|
| 650 |
_aMarketing. _94282 |
||
| 650 | 0 |
_aCustomer relations. _91839 |
|
| 700 | 1 | _aConway, Tony. | |
| 700 | 1 | _aWarnaby, Gary. | |
| 902 | _a150928 | ||
| 907 |
_a.b10562849 _bsmmai _c- |
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| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 9 OTHER HOLDINGS | ||
| 998 |
_b0 _c100630 _dm _ea _g0 |
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| 999 |
_c52719 _d52719 |
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