000			01825cam a22003738a 4500
001			8233532
003			OCoLC
005			20210921175636.0
008			091119s2010 nju b 001 0 eng
020			_a9780470689752 (pbk.)
020			_a9780470689752: _c£36.99
020			_a0470689757 (pbk.)
035			_a(OCoLC)468233532
040			_aDLC _cDLC _dUKM _dYDXCP _dDEBBG
082	0	0	_a658.802 _bMCL
100	1		_aMcLoughlin, Damien. _943314
245	1	0	_aStrategic market management : _bglobal perspectives /
260			_aHoboken, N.J. : _bWiley, _c2010.
300			_axiii, 354 p. : _bill. ; _c25 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references, appendix and index.
505	0		_aStrategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization.
520	8		_aSuitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
650		0	_aMarketing _xManagement. _94284
650		0	_aStrategic planning.
700	1		_aAaker, David A. _940661
902			_a170519
907			_a.b10562874 _bmulti _c-
942			_n0
948			_hNO HOLDINGS IN LQI - 9 OTHER HOLDINGS
998			_b0 _c100701 _dm _ea _g0
999			_c52722 _d52722