000			02031cam a2200397 a 4500
001			018726
003			OCoLC
005			20210921175637.0
008			070222s2007 enka b 001 0 eng
020			_a9780470028803
020			_a9780470028803: _c£29.99
020			_a0470028807
035			_a(OCoLC)85018726
040			_aDLC _cDLC _dBAKER _dBTCTA _dBWKUK _dYDXCP _dNLGGC _dUKM _dBWK _dOCLCG
082	0	0	_a658.812 _bDON
100	1		_aDonaldson, Bill, _d1948-
245	1	0	_aStrategic market relationships : _bfrom strategy to implementation /
250			_a2nd ed.
260			_aChichester, England ; _aHoboken, NJ : _bWiley, _cc2007.
300			_axiv, 269 p. : _bill. ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (p. [249]-262) and index.
505	0		_aIntroduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
520	8		_aThis new edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation.
650		0	_aRelationship marketing. _98398
650		0	_aStrategic alliances (Business). _98006
650		0	_aBusiness networks. _98351
650		0	_aIndustrial management. _93570
700	1		_aO'Toole, Tom, _d1966-
902			_a170223
907			_a.b10563362 _bmulti _c-
942			_n0
998			_b0 _c100707 _dm _ea _g0
999			_c52769 _d52769