| 000 | 01485cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 6995488 | ||
| 003 | OCoLC | ||
| 005 | 20210921175707.0 | ||
| 008 | 081124s2009 enkae b 001 0 eng | ||
| 010 | _a2008051018 | ||
| 020 | _a9780199236152 | ||
| 020 |
_a9780199236152: _c£36.99 |
||
| 020 | _a0199236151 | ||
| 035 |
_a(OCoLC)276995488 _z(OCoLC)260204662 _z(OCoLC)369147268 |
||
| 040 |
_aDLC _beng _cDLC _dBWKUK _dBWK _dUKM _dYDXCP _dBWX _dCDX _dNLE _dBTCTA _dCUD _dGBVCP _dDEBBG _dOCL _dEUM _dOCL _dOCLCQ _dDEBSZ |
||
| 082 | 0 | 0 |
_a658.048 _bSAR |
| 100 | 1 | _aSargeant, Adrian. | |
| 245 | 1 | 0 | _aMarketing management for nonprofit organizations / |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2009. |
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| 300 |
_axix, 498 p. : _bill., plans ; _c25 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts. | |
| 650 | 0 |
_aNonprofit organizations _xMarketing. _91754 |
|
| 902 | _a170209 | ||
| 907 |
_a.b1106769x _bsmmai _c- |
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| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 116 OTHER HOLDINGS | ||
| 998 |
_b0 _c120425 _dm _ea _g0 |
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| 999 |
_c53482 _d53482 |
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