| 000 | 01680cam a2200433 a 4500 | ||
|---|---|---|---|
| 001 | 4287532 | ||
| 003 | OCoLC | ||
| 005 | 20210921180045.0 | ||
| 008 | 110616s2011 enka b 001 0 eng | ||
| 020 | _a9781860724596 (pbk.) | ||
| 020 |
_a9781860724596: _cNo price |
||
| 020 | _a1860724590 (pbk.) | ||
| 035 | _a(OCoLC)744287532 | ||
| 040 |
_aDLC _beng _cDLC _dCDX _dYDXCP |
||
| 042 | _apcc | ||
| 043 | _ae-uk--- | ||
| 082 | 0 | 4 |
_a361.76320688 _bBRU |
| 100 | 1 |
_aBruce, Ian _q(Ian W.) |
|
| 245 | 1 | 0 |
_aCharity marketing : _bdelivering income, campaigns and services / |
| 250 | _a4th ed. | ||
| 260 |
_aLondon : _bICSA Pub., _c2011. |
||
| 300 |
_axii, 276 p. : _bill. ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (p. 263-269) and index. | ||
| 520 | 8 | _aOver the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic. | |
| 650 | 0 |
_aCharities _zGreat Britain _xFinance _xManagement. |
|
| 650 | 0 |
_aNonprofit organizations _xMarketing. |
|
| 650 | 0 |
_aNonprofit organizations _zGreat Britain _xFinance _xManagement. |
|
| 650 | 0 |
_aCharities _xFinance _xManagement. |
|
| 650 |
_aMarketing. _94282 |
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| 780 | 0 | 0 | _tCharity marketing: meeting need through customer focus (2005) |
| 902 | _a141107 | ||
| 907 |
_a.b11078054 _bsmmai _c- |
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| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 5 OTHER HOLDINGS | ||
| 998 |
_b0 _c141103 _dm _ea _g0 |
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| 999 |
_c54468 _d54468 |
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