| 000 | 01630nam a2200385Li 4500 | ||
|---|---|---|---|
| 001 | 0960896 | ||
| 003 | OCoLC | ||
| 005 | 20210921180228.0 | ||
| 008 | 120614s2012 enka f b 001 0 eng d | ||
| 020 | _a0077131711 | ||
| 020 |
_a9780077131715: _c£45.99 |
||
| 020 | _a9780077131715 | ||
| 035 | _a(OCoLC)800960896 | ||
| 082 | 0 | 4 |
_a658.8 _bWIL |
| 245 | 0 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / |
| 250 | _a2nd European edition. | ||
| 260 |
_aMaidenhead (England) : _bMcGraw-Hill Education, _c2012. |
||
| 300 |
_axxv-559 p. : _bill. ; _c27 cm. |
||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes index and bibliographic references. | ||
| 505 | _aFoundations of services marketing -- Understanding customer requirements -- Aligning service design and standards -- Delivering and performing service -- Managing service promises -- Services and bottom line. | ||
| 520 | 8 | _aAdvanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value. | |
| 650 | 0 |
_aService industries _xMarketing. _97640 |
|
| 650 | 0 |
_aCustomer services. _91840 |
|
| 650 | 0 |
_aService industries _xMarketing _xCase studies. |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aWilson, Alan. | |
| 700 | 1 |
_aZeithaml, Valarie A. _917154 |
|
| 902 | _a170524 | ||
| 907 |
_a.b11106578 _bmulti _c- |
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| 942 | _n0 | ||
| 998 |
_b8 _c131015 _dm _ea _g0 |
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| 999 |
_c56978 _d56978 |
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