| 000 | 01336cam a2200361Ma 4500 | ||
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| 001 | 8375764 | ||
| 003 | OCoLC | ||
| 005 | 20210921180239.0 | ||
| 008 | 021007s2002 enka 001 0 eng | ||
| 020 | _a0273661957 | ||
| 020 |
_a9780273661955: _c£21.99 |
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| 020 | _a9780273661955 | ||
| 035 | _a(OCoLC)488375764 | ||
| 040 |
_aUKM _cTEU _dTD@ _dOCLCF |
||
| 082 | 0 | 4 |
_a658.812 _bSMI |
| 100 | 1 | _aSmith, Shaun. | |
| 245 | 1 | 0 |
_aManaging the customer experience : _bturn customers into advocates / |
| 260 |
_aLondon : _bFinancial Times Prentice Hall, _c2002. |
||
| 300 |
_axvi, 254 p. : _bill. ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 | 8 | _aIn the world of business customer satisfaction is no longer enough because satisfied customers still shop around. How do the likes of Harley-Davidson and Virgin Atlantic manage to get their customers to sing their praises? This volume explains the methods used and what to expect from employing them. | |
| 650 | 0 |
_aCustomer relations. _91839 |
|
| 650 | 0 |
_aRelationship marketing. _98398 |
|
| 650 | 0 | _aCustomer loyalty. | |
| 700 | 1 | _aWheeler, Joe. | |
| 902 | _a150310 | ||
| 907 |
_a.b11110211 _bsmmai _c- |
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| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 9 OTHER HOLDINGS | ||
| 998 |
_b0 _c140820 _dm _ea _g0 |
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| 999 |
_c57322 _d57322 |
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