000			02042cam a22004338i 4500
001			3647798
003			OCoLC
005			20210921180324.0
008			140710s2015 enk b 001 0 eng
010			_a2014024844
020			_a9781138787964 (hardback)
020			_a9781138787964: _c£95.00
020			_a1138787965 (hardback)
035			_a(OCoLC)883647798
040			_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dOCLCO _dBDX _dUKMGB
042			_apcc
082	0	0	_a658.827 _bSCH
245	0	0	_aBrands : _binterdisciplinary perspectives /
260			_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2015.
300			_axiv, 375 pages : _bill., plates ; _c26 cm.
336			_atext $2 rdacontent
336			_atext _2rdacontent
337			_aunmediated $2 rdamedia
337			_aunmediated _2rdamedia
338			_avolume $2 rdacarrier
338			_avolume _2rdacarrier
490	0		_aRoutledge interpretive marketing research
504			_aIncludes bibliographical references and index.
520	8		_aBranding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from consumption markets and culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy, and Morris Holbrook. Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks.
650		0	_aBranding (Marketing) _933452
650		0	_aBrand name products. _91032
650		0	_aProduct management. _95606
700	1		_aSchroeder, Jonathan E., _d1962-
902			_a150804
907			_a.b11121257 _bmulti _c-
942			_n0
948			_hNO HOLDINGS IN LQI - 6 OTHER HOLDINGS
998			_b0 _c150727 _dm _ea _g0
999			_c58355 _d58355