| 000 | 01479cam a22004453i 4500 | ||
|---|---|---|---|
| 001 | 6601225 | ||
| 003 | OCoLC | ||
| 005 | 20210921180337.0 | ||
| 008 | 141120s2013 xx 000 0 eng d | ||
| 020 | _a0749476001 | ||
| 020 |
_a9780749476007: _c£57.99 |
||
| 020 | _a9780749476007 | ||
| 035 | _a(OCoLC)896601225 | ||
| 040 |
_aYDXCP _beng _cYDXCP _dOCLCQ _dBTCTA _dOCLCQ |
||
| 082 |
_a658.827 _bBER |
||
| 100 | 1 | _aBergh, Joeri Van den | |
| 245 | 1 | 0 |
_aHow cool brands stay hot : _bbranding to generation Y / |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bKogan Page, _c2013. |
||
| 336 |
_atext _btxt $2 rdacontent |
||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _bn $2 rdamedia |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 520 | 8 | _a'How Cool Brands Stay Hot' reveals what drives generation Y (13-29 year-olds) and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. | |
| 650 |
_aBranding (Marketing) _933452 |
||
| 650 | 0 | _aYoung consumers. | |
| 650 |
_aAdvertising. _9335 |
||
| 650 | _aGeneration Y. | ||
| 650 |
_aTarget marketing. _933089 |
||
| 650 | 0 | _aProduct management. | |
| 650 |
_aMarketing. _94282 |
||
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 | _aBehrer, Mattias | |
| 902 | _a151014 | ||
| 907 |
_a.b11125536 _bmulti _c- |
||
| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 2 OTHER HOLDINGS | ||
| 998 |
_b0 _c151005 _dm _ea _g0 |
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| 999 |
_c58776 _d58776 |
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