000 02374cam a2200505 i 4500
001 9510058
003 OCoLC
005 20210921180338.0
006 a|||||r|||| 001|0
007 ta
008 130606s2015 enka |rb 001|0 eng
010 _a2013022887
020 _a9780749468644 (pbk.)
020 _a9780749468644:
_c£24.99
020 _a0749468645 (pbk.)
035 _a(OCoLC)849510058
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_z(OCoLC)865576178
_z(OCoLC)871629508
_z(OCoLC)880890229
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dUKMGB
_dCDX
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_dSINLB
_dBTCTA
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042 _apcc
082 0 0 _a658.83
_bHAG
100 1 _aHague, Paul N.
245 1 0 _aMarket research in practice :
_bhow to get greater insight from your market /
250 _a2nd edition.
260 _aLondon :
_bKogan Page,
_c2013.
300 _axiii, 257 pages :
_billustrations ;
_c24 cm.
336 _atext $2 rdacontent
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated $2 rdamedia
337 _aunmediated
_2rdamedia
338 _avolume $2 rdacarrier
338 _avolume
_2rdacarrier
490 1 _aMarket research in practice series
504 _aIncludes bibliographical references (pages 234-249) and index.
505 0 _aPreface -- Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends.
520 8 _aThis practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.
650 0 _aMarketing research.
_94289
700 1 _aHague, Nick,
_d1974-
700 1 _aMorgan, Carol-Ann,
_d1958-
830 0 _aMarket research in practice series.
_938329
902 _a170509
907 _a.b11125676
_bmulti
_c-
942 _n0
_2ddc
_cSG_1
948 _hNO HOLDINGS IN LQI - 207 OTHER HOLDINGS
998 _b0
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_g0
999 _c58790
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