000 | 02374cam a2200505 i 4500 | ||
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001 | 9510058 | ||
003 | OCoLC | ||
005 | 20210921180338.0 | ||
006 | a|||||r|||| 001|0 | ||
007 | ta | ||
008 | 130606s2015 enka |rb 001|0 eng | ||
010 | _a2013022887 | ||
020 | _a9780749468644 (pbk.) | ||
020 |
_a9780749468644: _c£24.99 |
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020 | _a0749468645 (pbk.) | ||
035 |
_a(OCoLC)849510058 _z(OCoLC)833574918 _z(OCoLC)865576178 _z(OCoLC)871629508 _z(OCoLC)880890229 |
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040 |
_aDLC _beng _erda _cDLC _dYDX _dUKMGB _dCDX _dYDXCP _dSINLB _dBTCTA _dBDX _dOCLCF _dMLY _dPUL _dUKDBK _dVLB _dNLGGC |
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042 | _apcc | ||
082 | 0 | 0 |
_a658.83 _bHAG |
100 | 1 | _aHague, Paul N. | |
245 | 1 | 0 |
_aMarket research in practice : _bhow to get greater insight from your market / |
250 | _a2nd edition. | ||
260 |
_aLondon : _bKogan Page, _c2013. |
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300 |
_axiii, 257 pages : _billustrations ; _c24 cm. |
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336 | _atext $2 rdacontent | ||
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337 | _aunmediated $2 rdamedia | ||
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338 | _avolume $2 rdacarrier | ||
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490 | 1 | _aMarket research in practice series | |
504 | _aIncludes bibliographical references (pages 234-249) and index. | ||
505 | 0 | _aPreface -- Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends. | |
520 | 8 | _aThis practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible. | |
650 | 0 |
_aMarketing research. _94289 |
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700 | 1 |
_aHague, Nick, _d1974- |
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700 | 1 |
_aMorgan, Carol-Ann, _d1958- |
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830 | 0 |
_aMarket research in practice series. _938329 |
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902 | _a170509 | ||
907 |
_a.b11125676 _bmulti _c- |
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948 | _hNO HOLDINGS IN LQI - 207 OTHER HOLDINGS | ||
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_c58790 _d58790 |