| 000 | 02547cam a22004218i 4500 | ||
|---|---|---|---|
| 001 | 8311204 | ||
| 003 | OCoLC | ||
| 005 | 20210921180338.0 | ||
| 008 | 150430s2015 enk 000 0 eng | ||
| 010 | _a2015016196 | ||
| 020 | _a9780749473273 (paperback) | ||
| 020 |
_a9780749473273: _c£19.99 |
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| 020 | _a0749473274 (paperback) | ||
| 020 | _z9780749473280 (ebk) | ||
| 035 |
_a(OCoLC)908311204 _z(OCoLC)907146910 |
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| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dBTCTA _dBDX |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _bJEF |
| 100 | 1 | _aJefferson, Sonja. | |
| 245 | 1 | 0 |
_aValuable content marketing : _bhow to make quality content your key to success / |
| 250 | _aSecond edition. | ||
| 260 |
_aLondon : _bKogan Page, _c2015. |
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| 300 |
_axvi, 309 p. : _bill. ;23 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 505 | 0 |
_aForeword / _rDoug Kessler -- _tAbout the authors -- _tIntroduction -- _tPart one : why valuable content? 01 : buying has changed. Has your marketing caught up? 02 : what is valuable content and why does it win you business? 03 : guiding principles for your valuable content -- _tPart two : what valuable content? 04 : blogging. 05 : social media. 06 Email newsletters. 07 : search engine optimization. 08 : deeper written content, ebooks, white papers, SlideShares and published book. 09 : video, audio, infographics and more. 10 : widen your reach : PR, guest blogging, events and paid advertising -- _tPart three : how to supercharge your business with valuable content. 11 : pulling together a valuable content strategy. 12 : making your website valuable. 13 : how to write valuable content. 14 : how to sell with valuable content. 15 : winning the challenge of constant content generation. 16 : troubleshooting Q&A : answers to the big content questions -- _tConclusion and your new manifesto for marketing people love -- _tAcknowledgements -- _tNotes and references. |
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| 520 | 8 | _aSuitable for those starting a business or looking to grow, this title shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods. | |
| 650 | 0 |
_aMarketing _xInternet marketing. |
|
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aCustomer relations. _91839 |
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| 700 | 1 | _aTanton, Sharon. | |
| 902 | _a161129 | ||
| 907 |
_a.b11125688 _bmulti _c- |
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| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 3 OTHER HOLDINGS | ||
| 998 |
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| 999 |
_c58791 _d58791 |
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