000 | 02348cam a2200469Ii 4500 | ||
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001 | 4644637 | ||
003 | OCoLC | ||
005 | 20210921180345.0 | ||
008 | 131203t20142014enka 001 0 eng d | ||
020 | _a9781292039503 | ||
020 |
_a9781292039503: _c£46.99 |
||
020 | _a1292039507 | ||
020 |
_a9780133113532 _q(alk. paper) |
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020 |
_a0133113531 _q(alk. paper) |
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035 |
_a(OCoLC)864644637 _z(OCoLC)877687767 |
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040 |
_aHUA _beng _erda _cHUA _dOCLCO _dOCLCF _dUKMGB _dNLE |
||
082 |
_a338.4791 _bCOO |
||
100 | 1 |
_aCook, Roy A. _924027 |
|
245 | 1 | 0 |
_aTourism : _bthe business of hospitality and travel / |
250 | _aFifth edition, Pearson new international edition. | ||
260 |
_aHarlow, Essex : _bPearson Education Limited, _c2014. |
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300 |
_aii, 374 pages : _bill. ; _c28 cm. |
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336 | _atext $2 rdacontent | ||
336 |
_atext _2rdacontent |
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337 | _aunmediated $2 rdamedia | ||
337 |
_aunmediated _2rdamedia |
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338 | _avolume $2 rdacarrier | ||
338 |
_avolume _2rdacarrier |
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490 | 0 | _aPearson custom library | |
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIntroducing the world's largest industry, tourism -- Marketing to the traveling public -- Delivering quality tourism services -- Bringing travelers and tourism service suppliers together -- Capturing technology's competitive advantages -- Transportation -- Accommodations -- Food and beverage -- Attractions and entertainment -- Destinations -- Economic and political impacts of tourism -- Environmental and social/cultural impacts of tourism -- Sustaining tourism's benefits -- The future of tourism. | |
520 | 8 | _aThis title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. | |
650 |
_aHospitality industry. _97727 |
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650 | 0 |
_aTourism. _96881 |
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700 | 1 | _aHsu, Cathy H. C. | |
700 | 1 |
_aMarqua, Joseph J. _924030 |
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902 | _a160519 | ||
907 |
_a.b11127661 _bmulti _c- |
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942 | _n0 | ||
948 | _hNO HOLDINGS IN LQI - 13 OTHER HOLDINGS | ||
998 |
_b0 _c160517 _dm _ea _g0 |
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999 |
_c58981 _d58981 |