000 02348cam a2200469Ii 4500
001 4644637
003 OCoLC
005 20210921180345.0
008 131203t20142014enka 001 0 eng d
020 _a9781292039503
020 _a9781292039503:
_c£46.99
020 _a1292039507
020 _a9780133113532
_q(alk. paper)
020 _a0133113531
_q(alk. paper)
035 _a(OCoLC)864644637
_z(OCoLC)877687767
040 _aHUA
_beng
_erda
_cHUA
_dOCLCO
_dOCLCF
_dUKMGB
_dNLE
082 _a338.4791
_bCOO
100 1 _aCook, Roy A.
_924027
245 1 0 _aTourism :
_bthe business of hospitality and travel /
250 _aFifth edition, Pearson new international edition.
260 _aHarlow, Essex :
_bPearson Education Limited,
_c2014.
300 _aii, 374 pages :
_bill. ;
_c28 cm.
336 _atext $2 rdacontent
336 _atext
_2rdacontent
337 _aunmediated $2 rdamedia
337 _aunmediated
_2rdamedia
338 _avolume $2 rdacarrier
338 _avolume
_2rdacarrier
490 0 _aPearson custom library
504 _aIncludes bibliographical references and index.
505 0 _aIntroducing the world's largest industry, tourism -- Marketing to the traveling public -- Delivering quality tourism services -- Bringing travelers and tourism service suppliers together -- Capturing technology's competitive advantages -- Transportation -- Accommodations -- Food and beverage -- Attractions and entertainment -- Destinations -- Economic and political impacts of tourism -- Environmental and social/cultural impacts of tourism -- Sustaining tourism's benefits -- The future of tourism.
520 8 _aThis title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
650 _aHospitality industry.
_97727
650 0 _aTourism.
_96881
700 1 _aHsu, Cathy H. C.
700 1 _aMarqua, Joseph J.
_924030
902 _a160519
907 _a.b11127661
_bmulti
_c-
942 _n0
948 _hNO HOLDINGS IN LQI - 13 OTHER HOLDINGS
998 _b0
_c160517
_dm
_ea
_g0
999 _c58981
_d58981