000			02000cam a2200409Ma 4500
001			3869856
003			OCoLC
005			20210921180423.0
008			070606s2007 enka b 001 0 eng
020			_a1844801217
020			_a9781844801213: _c£36.99
020			_a9781844801213
035			_a(OCoLC)903869856
040			_aAU@ _beng _cAU@ _dOCLCO _dOCLCF _dOCLCQ
082	0	4	_a658.8 _bEGA
100	1		_aEgan, John, _d1952-
245	1	0	_aMarketing communications /
260			_aLondon : _bThomson Learning, _c2007.
300			_axxii, 487 pages : _billustrations ; _c28 cm.
336			_atext _btxt $2 rdacontent
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _bn $2 rdamedia
337			_aunmediated _2rdamedia
338			_avolume _bnc $2 rdacarrier
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_a1. Marketing communications : past and present -- 2. Communications theory -- 3. Buying behaviour -- 4. Image and brand management -- 5. Marketing communications planning -- 6. Understanding marketing research -- 7. Target marketing -- 8. Campaign tactics and management -- 9. Advertising -- 10. Sales promotion -- 11. Public relations -- 12. Sponsorship and product placement -- 13. Direct marketing and E-commerce -- 14. Personal selling, point-of-sale and supportive communications -- 15. Integrated marketing communications -- 16. Internal marketing -- 17. Marketing channels and business-to-business communications -- 18. Ethical marketing and the regulatory environment -- 19. The communications industry -- 20. Global marketing communications -- 21. The changing face of marketing communications.
650		0	_aCommunication in marketing. _91557
650		0	_aAdvertising. _9335
650		0	_aMarketing.
902			_a160421
907			_a.b11137630 _bsmmai _c-
942			_n0
948			_hNO HOLDINGS IN LQI - 1 OTHER HOLDINGS
998			_b0 _c160419 _dm _ea _g0
999			_c59926 _d59926