000			02057cam a2200469 a 4500
001			3764006
003			OCoLC
005			20210921180423.0
008			100624s2011 njua b 001 0 eng
010			_a2010027042
020			_a9780470423479 _q(cloth)
020			_a9780470423479: _c£55.00
020			_a0470423471 _q(cloth)
035			_a(OCoLC)643764006 _z(OCoLC)757480546
040			_aDLC _beng _cDLC _dYDX _dUKM _dYDXCP _dCDX _dBWX _dSINLB _dUKMGB _dBDX _dOCLCF _dOCLCQ
082	0	0	_a658.812 _bPEP
100	1		_aPeppers, Don.
245	1	0	_aManaging customer relationships : _ba strategic framework /
250			_a2nd ed.
260			_aHoboken, N.J. : _bWiley, _c2011.
300			_axv, 512 pages : _billustrations ; _c28 cm.
336			_atext _btxt $2 rdacontent
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _bn $2 rdamedia
337			_aunmediated _2rdamedia
338			_avolume _bnc $2 rdacarrier
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aEvolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
520	8		_aCustomer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.
650		0	_aCustomer relations _xManagement. _933885
650		0	_aConsumers' preferences. _934306
650		0	_aRelationship marketing. _98398
650		0	_aInformation storage and retrieval systems _xMarketing.
700	1		_aRogers, Martha, _d1952-
902			_a170526
907			_a.b11137721 _bmulti _c-
942			_n0
948			_hNO HOLDINGS IN LQI - 139 OTHER HOLDINGS
998			_b0 _c160524 _dm _ea _g0
999			_c59935 _d59935