| 000 | 01352cam a2200361Mc 4500 | ||
|---|---|---|---|
| 001 | 0917431 | ||
| 003 | OCoLC | ||
| 005 | 20210921180427.0 | ||
| 008 | 150129s2014 uika b 001 0 eng d | ||
| 020 |
_a9780077152345 _q(pbk.) |
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| 020 |
_a9780077152345: _c£49.99 |
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| 020 |
_a0077152344 _q(pbk.) |
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| 035 | _a(OCoLC)900917431 | ||
| 040 |
_aDKDLA _bdan _cDKDLA _dOCLCO _dOCLCF _dOCLCQ _dOCLCO |
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| 082 | 0 | 4 |
_a658.8 _bPAL |
| 100 | 1 |
_aPalmer, Adrian, _eauthor _921484 |
|
| 245 | 1 | 0 | _aPrinciples of services marketing / |
| 250 | _a7th ed. | ||
| 260 |
_aMaidenhead : _bMcGraw-Hill Education/Higher education, _c2014. |
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| 300 |
_axviii, 495 p. : _billustrations ; _c27 cm. |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aCovering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. | |
| 650 | 0 |
_aService industries _xMarketing. _97640 |
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| 902 | _a160902 | ||
| 907 |
_a.b11138580 _bmulti _c- |
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| 942 | _n0 | ||
| 948 | _hNO HOLDINGS IN LQI - 2 OTHER HOLDINGS | ||
| 998 |
_b0 _c160822 _dm _ea _g0 |
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| 999 |
_c60014 _d60014 |
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