000			02079cam a2200421Mi 4500
001			4183942
003			OCoLC
005			20210921180947.0
008			150518s2015 maua b 001 0 eng d
020			_a9781292097756 (paperback)
020			_a9781292097756
020			_a1292097752 (paperback)
035			_a(OCoLC)914183942
040			_aNLE _beng _erda _cNLE
082	0	0	_a658.8 _bSOL
100	1		_aSolomon, Michael R. _916754
245	1	0	_aMarketing : _breal people, real choices /
250			_aGlobal edition, 8th edition.
260			_aHarlow, Essex, England : _bPearson, _c2015.
300			_a569 pages : _billustrations (coloured) ; _c28 cm.
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 524-539) and index.
505	0		_aPreface -- _tPart 1 : understanding the value proposition -- _tPart 2 : determine the value propositions different customers want -- _tPart 3 : develop the value proposition for the customer -- _tPart 4 : deliver and communicate the value proposition -- _tAppendix A : marketing plan : the S & S Smoothie Company -- _tAppendix B : you, marketing and your career -- _tNotes -- _tGlossary -- _tIndex.
520	8		_aImagine you are Dr Steve Perry, Commercial Director of Visa Europe - the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Paralympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?
650		0	_aMarketing _xCase studies.
650		0	_aMarketing.
650		0	_aMarketing _xManagement. _94284
700	1		_aMarshall, Greg W.
700	1		_aStuart, Elnora W. _923392
902			_a160829
907			_a.b11143952 _bmulti _c-
942			_n0
948			_hNO HOLDINGS IN LQI - 3 OTHER HOLDINGS
998			_b0 _c160826 _dm _ea _g0
999			_c60525 _d60525