The management and marketing of services /
Mudie, Peter.
The management and marketing of services / - Oxford ; Boston : Butterworth Heinemann, 1993. - xi, 269 p. : ill. ; 25 cm. - B H contemporary business series .
Includes bibliographical references and index.
This text covers service-oriented areas such as service design, productivity and characteristics. Also, more general topics are explored, which focus on the implications for services. These include managing demand and supply, internal marketing and external communications.
0750607890 9780750607896: £16.95
93184138
Service industries--Management.
Service industries--Marketing.
Business Marketing
658.8 / MUD
The management and marketing of services / - Oxford ; Boston : Butterworth Heinemann, 1993. - xi, 269 p. : ill. ; 25 cm. - B H contemporary business series .
Includes bibliographical references and index.
This text covers service-oriented areas such as service design, productivity and characteristics. Also, more general topics are explored, which focus on the implications for services. These include managing demand and supply, internal marketing and external communications.
0750607890 9780750607896: £16.95
93184138
Service industries--Management.
Service industries--Marketing.
Business Marketing
658.8 / MUD