Marketing for the non-profit sector /
Hannagan, T. J.
Marketing for the non-profit sector / - London : Macmillan, 1992. - x, 190 p. : ill. ; 22 cm. - Macmillan business masters series. .
Includes index.
An analysis of marketing in the non-profit sector. It covers the fundamental aspects of marketing and elucidates the differences between marketing in non-profit organizations compared to marketing in the profit-making sector of the economy.
9780333525821 9780333525821: £6.99 0333525825 (pbk) : £6.99
Nonprofit organizations--Marketing.
658.802 / HAN
Marketing for the non-profit sector / - London : Macmillan, 1992. - x, 190 p. : ill. ; 22 cm. - Macmillan business masters series. .
Includes index.
An analysis of marketing in the non-profit sector. It covers the fundamental aspects of marketing and elucidates the differences between marketing in non-profit organizations compared to marketing in the profit-making sector of the economy.
9780333525821 9780333525821: £6.99 0333525825 (pbk) : £6.99
Nonprofit organizations--Marketing.
658.802 / HAN