Marketing for the non-profit sector /
By: Hannagan, T. J.
Series: Macmillan business masters series.Publisher: London : Macmillan, 1992Description: x, 190 p. : ill. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780333525821; 9780333525821:; 0333525825 (pbk) :.Subject(s): Nonprofit organizations -- MarketingDDC classification: 658.802 Summary: An analysis of marketing in the non-profit sector. It covers the fundamental aspects of marketing and elucidates the differences between marketing in non-profit organizations compared to marketing in the profit-making sector of the economy.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.802 HAN (Browse shelf(Opens below)) | 1 | Available | 0091584 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.802 HAN (Browse shelf(Opens below)) | 1 | Available | 0031785 |
Total holds: 0
Includes index.
An analysis of marketing in the non-profit sector. It covers the fundamental aspects of marketing and elucidates the differences between marketing in non-profit organizations compared to marketing in the profit-making sector of the economy.