Effective marketing communications : a skills and activity-based approach /
Anderson, Alan H., 1950-
Effective marketing communications : a skills and activity-based approach / - Oxford, UK ; Cambridge, Mass. : Blackwell Business, 1995. - xxx, 249 p. : ill. ; 25 cm. - Effective management . - Effective management (Oxford, England) .
Includes bibliographical references and index.
Including a wide range of cases and practical exercises, this book develops and refines an understanding of marketing communications and allies this to the acquisition of practical marketing skills.
0631191267 (pbk.) 9780631191261: £14.99
94023746
Communication in marketing.
Public relations.
Customer relations.
Marketing--Management.
Business communication.
658.802
Effective marketing communications : a skills and activity-based approach / - Oxford, UK ; Cambridge, Mass. : Blackwell Business, 1995. - xxx, 249 p. : ill. ; 25 cm. - Effective management . - Effective management (Oxford, England) .
Includes bibliographical references and index.
Including a wide range of cases and practical exercises, this book develops and refines an understanding of marketing communications and allies this to the acquisition of practical marketing skills.
0631191267 (pbk.) 9780631191261: £14.99
94023746
Communication in marketing.
Public relations.
Customer relations.
Marketing--Management.
Business communication.
658.802