MARC details
000 -LEADER |
fixed length control field |
01493cam a22004218a 4500 |
001 - CONTROL NUMBER |
control field |
31412211 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921172805.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
941019s1995 enk b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
94023746 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0631191267 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780631191261: |
Terms of availability |
£14.99 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
EYE |
-- |
OCL |
-- |
WaOLN |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
LQIA |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Anderson, Alan H., |
Dates associated with a name |
1950- |
9 (RLIN) |
21579 |
245 10 - TITLE STATEMENT |
Title |
Effective marketing communications : |
Remainder of title |
a skills and activity-based approach / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford, UK ; |
-- |
Cambridge, Mass. : |
Name of publisher, distributor, etc. |
Blackwell Business, |
Date of publication, distribution, etc. |
1995. |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
9503 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxx, 249 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Effective management |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
Including a wide range of cases and practical exercises, this book develops and refines an understanding of marketing communications and allies this to the acquisition of practical marketing skills. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
9 (RLIN) |
1557 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations. |
9 (RLIN) |
5707 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer relations. |
9 (RLIN) |
1839 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business communication. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kleiner, David. |
9 (RLIN) |
22603 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Effective management (Oxford, England) |
9 (RLIN) |
22210 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
130527 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b1021981x |
b |
smmai |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
1 |
Cataloger's initials, CIN (RLIN) |
990101 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |