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Effective marketing communications : (Record no. 21462)

MARC details
000 -LEADER
fixed length control field 01493cam a22004218a 4500
001 - CONTROL NUMBER
control field 31412211
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921172805.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 941019s1995 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94023746
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0631191267 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780631191261:
Terms of availability £14.99
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency EYE
-- OCL
-- WaOLN
049 ## - LOCAL HOLDINGS (OCLC)
Holding library LQIA
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Alan H.,
Dates associated with a name 1950-
9 (RLIN) 21579
245 10 - TITLE STATEMENT
Title Effective marketing communications :
Remainder of title a skills and activity-based approach /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford, UK ;
-- Cambridge, Mass. :
Name of publisher, distributor, etc. Blackwell Business,
Date of publication, distribution, etc. 1995.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 9503
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 249 p. :
Other physical details ill. ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Effective management
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Including a wide range of cases and practical exercises, this book develops and refines an understanding of marketing communications and allies this to the acquisition of practical marketing skills.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 1557
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
9 (RLIN) 5707
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
9 (RLIN) 1839
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kleiner, David.
9 (RLIN) 22603
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Effective management (Oxford, England)
9 (RLIN) 22210
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 130527
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1021981x
b smmai
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 1
Cataloger's initials, CIN (RLIN) 990101
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 16/11/1999 18.02 15 3 658.802 0033974 06/06/2017 1 18.02 06/06/2017 Standard Loan