Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /
Hester, Edward L.
Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / - New York : Wiley, c1996. - xv, 240 p. : ill. ; 24 cm. - A Wiley small business edition . - Wiley small business editions. .
Includes bibliographical references (p. 232-234) and index.
0471123811 (acidfree paper) 9780471123811 0471123803 (pbk. : acid-free paper)
95045908
Marketing research.
658.83
Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / - New York : Wiley, c1996. - xv, 240 p. : ill. ; 24 cm. - A Wiley small business edition . - Wiley small business editions. .
Includes bibliographical references (p. 232-234) and index.
0471123811 (acidfree paper) 9780471123811 0471123803 (pbk. : acid-free paper)
95045908
Marketing research.
658.83