Basic marketing : a managerial approach /
McCarthy, E. Jerome
Basic marketing : a managerial approach / - 10th ed. - Homewood, IL : Irwin, c1990. - xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.) - Irvin series in marketing .
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.
Includes bibliographical references (p. 678-701).
0256068658 9780256068658 0256083983 (International ed.)
89035299
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
658.8
Basic marketing : a managerial approach / - 10th ed. - Homewood, IL : Irwin, c1990. - xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.) - Irvin series in marketing .
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.
Includes bibliographical references (p. 678-701).
0256068658 9780256068658 0256083983 (International ed.)
89035299
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
658.8