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Basic marketing : a managerial approach /
By: McCarthy, E. Jerome (Edmund Jerome).
Contributor(s): Perreault, William D.
Series: Irvin series in marketing.Publisher: Homewood, IL : Irwin, c1990Edition: 10th ed.Description: xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.).Content type: text Media type: unmediated Carrier type: volumeISBN: 0256068658; 9780256068658; 0256083983 (International ed.).Subject(s): Marketing -- Management
| Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 (Browse shelf(Opens below)) | 1 | Available | 0034177 |
Total holds: 0
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.
Includes bibliographical references (p. 678-701).