Marketing research : measurement and method : a text with cases /
Tull, Donald S.
Marketing research : measurement and method : a text with cases / - 6th ed. - New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993. - xviii, 863, [45] p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0024219320 9780024219329
92014611
Marketing research.
Marketing research--Case studies.
658.83
Marketing research : measurement and method : a text with cases / - 6th ed. - New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993. - xviii, 863, [45] p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0024219320 9780024219329
92014611
Marketing research.
Marketing research--Case studies.
658.83