Marketing research : measurement and method : a text with cases /
By: Tull, Donald S.
Contributor(s): Hawkins, Del I.
Publisher: New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993Edition: 6th ed.Description: xviii, 863, [45] p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0024219320; 9780024219329.Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.83 (Browse shelf(Opens below)) | 2 | Available | 0034932 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.83 (Browse shelf(Opens below)) | 3 | Available | M018627 |
Total holds: 0
Includes bibliographical references and indexes.