Principles of marketing /
Brassington, Frances.
Principles of marketing / - London : Pitman, 1997. - xviii, 1086 p. : ill. ; 27 cm.
Includes index.
This textbook is a fully comprehensive introduction to the principles of marketing. It is written in an accessible style and includes chapter objectives, chapter summaries, vignettes, personal profiles and end of chapter exercises.
0273605135 9780273605133: £24.95
Marketing.
658.8 / BRA
Principles of marketing / - London : Pitman, 1997. - xviii, 1086 p. : ill. ; 27 cm.
Includes index.
This textbook is a fully comprehensive introduction to the principles of marketing. It is written in an accessible style and includes chapter objectives, chapter summaries, vignettes, personal profiles and end of chapter exercises.
0273605135 9780273605133: £24.95
Marketing.
658.8 / BRA