Principles of marketing / (Record no. 22685)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01077nam a2200325Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 38311220 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921172848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980204s1997 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273605135 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273605133: |
| Terms of availability | £24.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AUH |
| Transcribing agency | AUH |
| Modifying agency | UKM |
| -- | WaOLN |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | LQIA |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brassington, Frances. |
| 9 (RLIN) | 24475 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Pitman, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 1086 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | This textbook is a fully comprehensive introduction to the principles of marketing. It is written in an accessible style and includes chapter objectives, chapter summaries, vignettes, personal profiles and end of chapter exercises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 4282 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pettitt, Stephen. |
| 9 (RLIN) | 24474 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170519 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10232539 |
| b | smmai |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 140310 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 22/03/2014 | 658.8 BRA | M032836 | 06/06/2017 | 1 | 0.00 | 06/06/2017 | Standard Loan |