Marketing management : analysis, planning, implementation and control
Kotler Philip
Marketing management : analysis, planning, implementation and control - 9th ed. - Prentice Hall Prentice Hall International (UK) 1996. - xl,789p. - Prentice Hall International series in marketing .
The ninth edition of this bestselling marketing management text reflects the recent trends and developments in global marketing. It emphasises the importance of teamwork and introduces new perspectives in strategic market planning.
0132613638 9780132613637: £25.95
Marketing
Marketing--Management.
658.8 / KOT
Marketing management : analysis, planning, implementation and control - 9th ed. - Prentice Hall Prentice Hall International (UK) 1996. - xl,789p. - Prentice Hall International series in marketing .
The ninth edition of this bestselling marketing management text reflects the recent trends and developments in global marketing. It emphasises the importance of teamwork and introduces new perspectives in strategic market planning.
0132613638 9780132613637: £25.95
Marketing
Marketing--Management.
658.8 / KOT