Marketing management : (Record no. 23419)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01128cam a22003137a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0036668 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980928c1996 nyu er u00000 engsd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132613638 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132613637: |
| Terms of availability | £25.95 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Institute of Technology, Sligo |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | smmai |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, implementation and control |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall Prentice Hall International (UK) |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl,789p. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Prentice Hall International series in marketing |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | The ninth edition of this bestselling marketing management text reflects the recent trends and developments in global marketing. It emphasises the importance of teamwork and introduces new perspectives in strategic market planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4282 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170519 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1024010x |
| b | smmai |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 990101 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 26/10/2004 | 17 | 17 | 658.8 KOT | M021341 | 06/06/2017 | 3 | 0.00 | 06/06/2017 | Standard Loan | |||||
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 20/10/2008 | 21 | 9 | 658.8 KOT | M025176 | 17/05/2018 | 4 | 0.00 | 06/06/2017 | Standard Loan | 23/04/2018 |