Digital marketing excellence : planning, optimizing and integrating online marketing /
Chaffey, Dave, 1963-
Digital marketing excellence : planning, optimizing and integrating online marketing / - Fifth edition. - xxvii, 660 pages : ill. ; 26 cm.
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and CRM -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
9781138191686 (hardback : alk. paper) 9781138191686 113819168X (hardback : alk. paper) 9781138191709 (pbk. : alk. paper) 1138191701 (pbk. : alk. paper)
2016041418
Internet marketing.
658.872 CHA
Digital marketing excellence : planning, optimizing and integrating online marketing / - Fifth edition. - xxvii, 660 pages : ill. ; 26 cm.
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and CRM -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
9781138191686 (hardback : alk. paper) 9781138191686 113819168X (hardback : alk. paper) 9781138191709 (pbk. : alk. paper) 1138191701 (pbk. : alk. paper)
2016041418
Internet marketing.
658.872 CHA