MARC details
000 -LEADER |
fixed length control field |
01755cam a2200433 i 4500 |
001 - CONTROL NUMBER |
control field |
ocn965120447 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921181021.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161121s2017 enk b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2016041418 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138191686 (hardback : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138191686 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
113819168X (hardback : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138191709 (pbk. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1138191701 (pbk. : alk. paper) |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
AU@ |
System control number |
000059037470 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)965120447 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
OCLCF |
-- |
OCLCO |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 CHA |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chaffey, Dave, |
Dates associated with a name |
1963- |
9 (RLIN) |
23967 |
240 ## - UNIFORM TITLE |
Uniform title |
eMarketing excellence |
245 10 - TITLE STATEMENT |
Title |
Digital marketing excellence : |
Remainder of title |
planning, optimizing and integrating online marketing / |
250 ## - EDITION STATEMENT |
Edition statement |
Fifth edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London ; |
-- |
New York : |
Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group, |
Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvii, 660 pages : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and CRM -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
44576 |
Personal name |
Smith, P. R. |
Dates associated with a name |
1957- |
Relator term |
author |
Fuller form of name |
(Paul Russell), |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Standard Loan |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 20 OTHER HOLDINGS |