In the acquisition of niche ethical brands by established corporate brands, what is the impact, if any, on consumer perceptions of the newly acquired brand and ethical consumerism? /
McDermott, Orla
In the acquisition of niche ethical brands by established corporate brands, what is the impact, if any, on consumer perceptions of the newly acquired brand and ethical consumerism? / - 2014 - p. - M. Sc. in Marketing, 2014 Master of Science in Marketing, 2014 . - M. Sc. in Marketing, 2014 Master of Science in Marketing, 2014 .
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2014
Marketing.
Consumers--Attitudes
Business ethics
Consolidation and merger of corporations
In the acquisition of niche ethical brands by established corporate brands, what is the impact, if any, on consumer perceptions of the newly acquired brand and ethical consumerism? / - 2014 - p. - M. Sc. in Marketing, 2014 Master of Science in Marketing, 2014 . - M. Sc. in Marketing, 2014 Master of Science in Marketing, 2014 .
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2014
Marketing.
Consumers--Attitudes
Business ethics
Consolidation and merger of corporations