In the acquisition of niche ethical brands by established corporate brands, what is the impact, if any, on consumer perceptions of the newly acquired brand and ethical consumerism? / (Record no. 267004)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01004nam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181113152147.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2014 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IE-SlIT |
| Transcribing agency | 0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 44754 |
| Personal name | McDermott, Orla |
| 245 10 - TITLE STATEMENT | |
| Title | In the acquisition of niche ethical brands by established corporate brands, what is the impact, if any, on consumer perceptions of the newly acquired brand and ethical consumerism? / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | M. Sc. in Marketing, 2014 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Master of Science in Marketing, 2014 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2014 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 4282 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| 9 (RLIN) | 34811 |
| General subdivision | Attitudes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business ethics |
| 9 (RLIN) | 1118 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consolidation and merger of corporations |
| 9 (RLIN) | 1668 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 44755 |
| Personal name | Higgins, Ann |
| Relator term | supervisor |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | M. Sc. in Marketing, 2014 |
| 9 (RLIN) | 44752 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Master of Science in Marketing, 2014 |
| 9 (RLIN) | 44753 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Library Use Only |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not for Loan | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Research Collection | 27/03/2018 | 0079090 | 27/03/2018 | 27/03/2018 | Library Use Only |