Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships /
Thomas, Barbara
Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships / - 210 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
Part I: Principles and Benefits of Advocate Marketing. Part II: Case Studies and Best Practices: Words from the Expert.
Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. This work shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach.
0134496051 9780134496054: £24.99 9780134496054
Customer loyalty.
Consumer satisfaction
Relationship marketing.
658.812 THO
Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships / - 210 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
Part I: Principles and Benefits of Advocate Marketing. Part II: Case Studies and Best Practices: Words from the Expert.
Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. This work shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach.
0134496051 9780134496054: £24.99 9780134496054
Customer loyalty.
Consumer satisfaction
Relationship marketing.
658.812 THO