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Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships /

By: Thomas, Barbara.
Publisher: Old Tappan, New Jersey : Pearson Education, 2016Description: 210 pages : illustrations ; 27 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 0134496051; 9780134496054:; 9780134496054.Subject(s): Customer loyalty | Consumer satisfaction | Relationship marketingDDC classification: 658.812 THO
Contents:
Part I: Principles and Benefits of Advocate Marketing. Part II: Case Studies and Best Practices: Words from the Expert.
Summary: Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. This work shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach.
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Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.812 THO (Browse shelf(Opens below)) Available 0062781
Total holds: 0

Includes bibliographical references and index.

Part I: Principles and Benefits of Advocate Marketing. Part II: Case Studies and Best Practices: Words from the Expert.

Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. This work shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach.

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