Service design for business : a practical guide to optimizing the customer experience /
Reason, Ben, 1972-
Service design for business : a practical guide to optimizing the customer experience / A practical guide to optimizing the customer experience : Service design for business - xi, 189 pages : illustrations ; 26 cm.
Includes index.
Why service design -- Foundations : Three critical factors in service design -- The customer story : Understanding customers better provides the basis for customer-driven service improvement and innovation -- Business impact : Designing a service around customers' needs provides a new way to address age-old business challenges -- Organizational challenge : Using customer centricity to move your organization forward -- Tools.
'Service Design for Business' helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately.
9781118988923 9781118988923: £18.99 1118988922
2015032743
Customer services.
Consumer satisfaction
Design
Customer relations.
658.812 REA
Service design for business : a practical guide to optimizing the customer experience / A practical guide to optimizing the customer experience : Service design for business - xi, 189 pages : illustrations ; 26 cm.
Includes index.
Why service design -- Foundations : Three critical factors in service design -- The customer story : Understanding customers better provides the basis for customer-driven service improvement and innovation -- Business impact : Designing a service around customers' needs provides a new way to address age-old business challenges -- Organizational challenge : Using customer centricity to move your organization forward -- Tools.
'Service Design for Business' helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately.
9781118988923 9781118988923: £18.99 1118988922
2015032743
Customer services.
Consumer satisfaction
Design
Customer relations.
658.812 REA